Why experts cost so much

It takes a long time to become an expert in anything, so when a lawyer, accountant, or photographer charges an hourly rate over $100, you’re mostly paying for the years, schooling and equipment purchased that it took them to get where they are, rather than their actual time.

If a task takes me 30 minutes to do, it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes.

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If you’re a consumer, you may get taken aback by how much certain people charge for their services. These might include professionals in well-established fields like lawyers and accountants, but may also extend to people who are professionals in their own right, but in less traditional fields, like photographers, web developers and wedding planners.

The truth is, these people are experts in their fields and it took them a long time to get to where they are. Certain tasks they can do very quickly, not because they are simple (otherwise you would be doing them), but because they spent years (and probably lots of money) learning and perfecting their craft.

As such, you truly are paying for the years that have gotten them to where they are, rather than the 10 minutes that it might take them to do a task.

Along these lines, if you’re one of these professionals that has spent a long time learning your trade, I would encourage you to charge what you’re worth, rather than exchanging time for money. That’s not a true representation of the value that you bring to your clients.

Author: Dave

Dave is many things. Most importantly, he's a husband and a father to Ellie and Jack. Almost as important, he's British (though he lives in Florida). Following on from there, he's a WordPress developer and civil engineer, has an unhealthy love of hummus, is vegan, likes cider, wants to travel to Iceland and Japan, loves solving puzzles and is a realist.

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